Jack Ewing: “There are products that are hipper for young people than cars,” said Ferdinand Dudenhöffer, a professor at the University of Duisburg-Essen in northern Germany and an industry analyst. “The car companies are still using the old marketing pitch — more horsepower. That doesn’t speak to young people any more.” Interest in battery-powered cars … Continue reading Carmakers are desperate for ways to excite young buyers, who are increasingly apathetic about car ownership.